RIDO, Muhammad; ABDANI, Fadlil; SUASTRINI, Fatana; REZA, Muhammad Helmy. UNIVERSITY MERCHANDISE AS A BRANDING STRATEGY AND STRENGTHENING THE ENTREPRENEURIAL ECOSYSTEM IN HIGHER EDUCATION. Journal of Entrepreneurship Studies (Entries), [S. l.], v. 1, n. 2, p. 101–112, 2025. Disponível em: https://journal.uinmataram.ac.id/index.php/entries/article/view/14672. Acesso em: 20 apr. 2026.