Rido, Muhammad, Fadlil Abdani, Fatana Suastrini, and Muhammad Helmy Reza. 2025. “UNIVERSITY MERCHANDISE AS A BRANDING STRATEGY AND STRENGTHENING THE ENTREPRENEURIAL ECOSYSTEM IN HIGHER EDUCATION”. Journal of Entrepreneurship Studies (Entries) 1 (2):101-12. https://journal.uinmataram.ac.id/index.php/entries/article/view/14672.