Analysis Of Islamic Marketing Strategies In Increasing Muslim Costumer Confidence In Halal Products ISLAMIC MARKETING
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Abstract
The halal product market is growing rapidly along with the increasing number of Muslim
consumers in the world. This opens up opportunities for businesses to market their products using
Islamic marketing strategies. Therefore, this analysis aims to discuss effective Islamic marketing
strategies in increasing Muslim consumer confidence in halal products, as well as discussing the
challenges and opportunities associated with a sustainable halal market. The research method used
in this research is library research, which is a series of studies related to library data collection
methods, or research whose research objects are explored through a variety of library information
by collecting data from various sources such as scientific journals, articles, and books. The results
showed that there are several Islamic marketing strategies that are effective in increasing Muslim
consumer confidence in halal products, namely: Principles, Practices, and Characteristics of
Marketing, Objectives and Functions of Islamic Marketing, Muslim Consumer Behavior Trust,
Factors Affecting Muslim Consumer Trust, Halal Products. With that, the application of effective
Islamic marketing strategies can increase Muslim consumer confidence in halal products, so as to
increase sales and market share of halal products.
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