ANALISIS PERBANDINGAN ASURANSI SYARIAH DAN KONVENSIONAL (STUDI POLIS PT. PRUDENTIAL LIFE ASSURANCE)
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Abstract
Risk control carried out by transferring the risks experienced by the insured to the
insurer is called insurance. The development of Islamic insurance is relatively good
compared to similar financial businesses, especially the conventional financial industry.
The research objective is to find out how the comparison of conventional and Islamic
insurance so that more consumers prefer Sharia insurance at PT. Prudential Life
Assurance. This type of descriptive research with a qualitative approach, namely
collecting data to describe or affirm a concept or symptom, also answer questions
related to the status of the subject of research. The results of this study PT. Prudential
Life Assurance has many components that are very different from other insurance. It is
expected that PT. Prudential Life Assurance will continue to survive with components
that are more profitable to customers, so as to increase the growth of policy every year.
Keywords: Analysis, Comparison, Sharia Insurance, Conventional Insurance.
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