THE STRATEGY OF NORTH SUMATRA PROVINCE BAWASLU IN PREVENTING VIOLATIONS OF ELECTION IN 2019 THROUGH SOCIAL MEDIA

In the 2019 political year, social media has a very strategic role. In addition, the frequency of the emergence of hate speech and hoax news are even higher in the 2019 Election. Bawaslu as a supervisory institution has an important role to provide education to prevent election violations. So, in this study, researchers want to find out how the role and strategy of the Election Supervisory Body (Bawaslu) of North Sumatera Province prevent violations in the 2019 Election via social media. The formulation of the problem in this study is as follows: (1) What is the strategy of the North Sumatera Province Bawaslu in an effort to prevent violations of the 2019 Election via social media, (2) What is the role of the North Sumatera Province Bawaslu in an effort to prevent violations of the 2019 Election via social media.


Farah Diba, dkk
Indonesia as one of the largest democracies in the world has stipulates six measures of democratic elections, namely direct, general, free, secret, honest and fair. This is contained in Article 22E paragraph 1 of the 1945 Constitution.
The Election Law and the election organizers that become its derivatives then add several more criteria such as being transparent, accountable, orderly and professional. Mass media is a means, channel, or media to communicate to the public. 1 According to Cangara, media is a tool or means used to convey messages from communicators to audiences, while the notion of mass media itself is a tool used in delivering messages from sources to audiences by using communication tools such as newspapers, films, radio and television. 2 This modern era is no something new for the world community in using mass media. Even the lives of today's people, especially urban communities, cannot be separated from the role of the mass media. The role of mass media in social life according to various literatures is unquestionable 3 . The mass media at this time has Indonesian politics today is also influenced by the role of the mass media.
Today, mass media plays a very important role in the political process 4 . The relationship between media and politics, especially the dependence between news sources and the press, can be said to be very interesting 5 . Basically, the mass media is used as a means of political communication. This communication takes the form of communicating information, ideas, emotions, skills, and so on by using symbols, words, pictures, numbers, graphics.
The advantage of social media is that the information is directly sent to the user, while having a wide reach. However, social media has a weakness, it ¶V cannot correct/retract the information that has been disseminated, it allows irresponsible users to create fake accounts to spread false news and hoaxes, even during elections it can be used to target violent political opponents, know who the audience is, what is considered important and not important by the audience. In other words, it is necessary to explore the culture of the audience to be persuaded.
Political Year in 2019, social media will play a very strategic role. In addition, the frequency of hate speech to hoax messages was even higher in the 2019 election.

B. Research Method
This research is a type of qualitative research. As stated above in this study, data processing and presentation is carried out using qualitative analysis techniques with research procedures that are to explain, manage, describe and interpret research results as a feature, character, or description of certain conditions, or phenomena in response to researched problem.
This study uses field research methods (field research). Field research is essentially a method to find out specifically and realistically what is happening at a time in the community. Field research generally aims to solve problems in depth about the background of the current situation, as well as the environmental interactions of a social group, individual, institution or community in everyday life. For this reason, researchers take steps, identify, collect, manage and review existing data, both in the form of primary data and secondary data, which of course are accurate and factual.

C. General Election (Election)
Based on the law, it is explained that General Elections called Pemilu are a means of people's sovereignty to elect members of the People's Representative Council, members of the Regional Representatives Council, President and Vice President, and to elect members of the Regional People's Representative Council, which are carried out directly, publicly, freely, and freely, confidential, honest, and fair in The above statement shows that elections are a means to achieve democracy.
When people choose to elect their leader or representative according to laws and regulations as full ruler.

D. Social Media
Basically, social media is the latest evolution of new internet-based web technology, which makes it easy for anyone to communicate, join, share and network online to distribute their own content.

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The extent of the speed of social media which people can access has created an important information as the flow phenomenon not only in developed countries, but also in Indonesia as a developing country. 7KH LQIHFW RI VRFLDO PHGLD ¶V speed also seems to replace the traditional role of mass media in spreading news 7 .
The development of social media in cyberspace will continue to grow and keep growing. The ability to master and utilize it will become a strategic factor for political Because the North Sumatra Province Bawaslu itself feels that it is still unable to handle several cases that occur related to social media due to the limited infrastructure it has.

a. Optimization of Surveillance on Social Media
Basically, social media is the latest development of new internet-based web technologies, which makes it easier for everyone to communicate, participate, share and form an online network, so that they can disseminate their own content. How quickly people can access social media has resulted in a major phenomenon in the flow of information not only in developed countries, but also in Indonesia. Because of its speed, social media has also begun to appear to replace the role of conventional mass media in spreading news.
In this case, of course, the Bawaslu of North Sumatra Province uses social media as a means to assist in monitoring and preventing election violations. Bawaslu also cooperates with several parties related to social media, such as Facebook and Kominfo. So that when a violation is found, follow-up actions can be taken, such as account blocking. In addition, the Bawaslu of North Sumatra Province also provides education to the public to use social media wisely, in collaboration with Influencers. This is related to Lasswell's theory of political communication, which views that political communication is always value-oriented or trying to achieve goals.

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As an election supervisory agency, the North Sumatra Province Bawaslu certainly has an obligation to participate in providing education or insight to the public related to elections and the use of social media as an instrument in conducting supervision. So that Bawaslu can be more optimal in carrying out its supervisory function with participatory assistance from the community. Some of the steps or programs carried out by the Bawaslu of North Sumatra Province are as follows:

b. Benchmarks of the Effectiveness of Social Media in Assisting Monitoring
In this digital era, social media has become a trend in any communication.
Social media is an online medium, with its users being able to easily participate and share. Of course, social media can be very effective in increasing supervision and community participation. Of course, the Bawaslu of North Sumatra Province will also optimize this. In carrying out the supervision of the Bawaslu of North Sumatra Province, it does not only cooperate with the social media platform, but also with the police and prosecutors who are members of the Gakkumdu Center (Integrated Law Enforcement).
Because the Bawaslu of North Sumatra Province itself feels that it is still unable to handle several cases that occur related to social media due to the limited infrastructure it has.
Bawaslu is an election administrator who supervises and organizes the stages The presence of Bawaslu with its complete apparatus to the regional level is burdened with the hope that the supervisory function and contribution of election law enforcement will become more qualified, effective and efficient. With the independence of Bawaslu, strengthening the organization, and strengthening power, the public hopes that election violations can be prevented, election cases are handled, election disputes are resolved, and the election law is fully enforced 8 .

G. Forms of 2019 Election Violations Found by Bawaslu of North Sumatra Province
The 2019

H. Conclusion
As an election supervisory agency, the North Sumatra Province Bawaslu certainly has an obligation to participate in providing education/insight to the public related to elections and the use of social media as one of the instruments for monitoring.
So that Bawaslu can be more optimal in carrying out its supervisory function with participatory assistance from the community.