Analysis of Consumer Preferences for Souvenir Design Needs in Pangandaran Tourist Attractions
Article Sidebar
Main Article Content
Abstract
Purpose: The purpose of this research is to analyze consumer preferences in choosing souvenirs and produce souvenir design recommendations that can improve the quality of consumer experience at Pangandaran tourist attractions.
Method: The method used in this research uses a mix method between qualitative and quantitative. The data collected using the survey method by distributing questionnaires to 30 respondents with purposive sampling technique. Respondents are 30 people who have shopped for souvenirs in Pangandaran. Primary data obtained through the survey method is then processed using the SPSS analysis tool using variable and hypothesis test analysis techniques, validity and reliability tests, T tests, and finally the determination coefficient test.
Result: Based on the data that has been processed using the SPSS software analysis tool with the T test analysis technique, it results that the hypothesis of natural and cultural beauty variables has significance to the need for souvenir design in Pangandaran because the Sig value. <0.05, which means Ho is rejected and Ha is accepted, while the variable pangandaran writing, simple design, and bright colors are not significant to the need for souvenir design in pangandaran because the Sig value> 0.05 which means Ho is accepted and Ha is rejected. In the coefficient of determination test, the correlation coefficient value is 0.769, indicating that the interpretation of the value is within the numbers 0.5 to 0.75. It can be concluded that the souvenir design variable has a strong relationship with souvenir design needs in Pangandaran.
Contribution: This research is expected to be a reference for research that will be conducted in the tourism industry, especially on consumer preferences and contribute to the development of the local tourism industry by providing souvenir products that are unique and oriented to the needs of tourists.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Aida dan Ayu Tahta Nur (2021) Analisis Preferensi Orang Tua Siswa Terhadap Keputusan Dalam Memilih Sekolah Islam Swasta (Studi Kasus di MTs Raudlatut Thalabah Desa Wonorejo Kecamatan Ngadiluwih Kabupaten Kediri). Undergraduate (S1) thesis, IAIN Kediri
.
Anggi Rahajeng. (2018). Strategi Pemasaran Produk Suvenir Pendukung Desa Wisata Tinalah Dan Program Bela Beli Kulon Progo. Jurnal Pengabdian Dan Pengembangan Masyarakat, 1(1).
Dinas Pariwisata dan Kebudayaan Kab. Pangandaran. Jumlah Kunjungan Wisatawan 2021-2024. DISPARBUD Kab. Pangandaran
Edy Semara Putra (2021). Potential Souvenir Development in Central Sulawesi.
Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility 2(1), 16–23.
Fauzi, C., & Riza, M. H. (2021). Developing e-Commerce of Unique Indonesian Souvenirs with Web Engineering. International Journal of Information System & Technology Akreditasi, 5(2), 104–110.
Handayani, N., Nurhadi, K., & Rini, E. F. (2017). Pengaruh Preferensi Belanja Konsumen Terhadap Perkembangan Pasar Ciputat di Kota Tangerang Selatan. Jurnal Arsitektura, Vol. 15, No.1
I Putu Gede Padma Sumardiana. Ni Luh Putu Trisdyani. (2020). Souvenir bagi wisatawan bali. Jurnal widyanatya, 2(1), 1–7.
Juhara, L. N., & Marsoyo, A. (2023). Siklus Hidup Destinasi Wisata di Kabupaten Pangandaran.
Jurnal Kawistara, 13(2).
Koranti, K., & Lestiyono, S. (2017). Analisis preferensi wisatawan terhadap sarana
Di wisata taman wisata kopeng. In Jurnal Ekonomi Bisnis (Vol. 22, Issue 3
Kuswanto Nurhadi, dan Erma Fitria Rini Kusmayadi, Y. (2014). Eksistensi Pedagang Asongan di Lokasi Obyek Wisata Pantai Pangandaran. Jurnal Artefa, 2(1)
Noriko Agnita Masroeri; dan Berto Mulia Wibawa. (2019). Analisis Perbedaan dan Preferensi Konsumen terhadap Keputusan Pembelian Food Souvenir. Jurnal sains dan seni its, 2(2).
Pahrul Fauzi, Bakhri, S., & Aziz Ahmad, A. (2019). Pembangunan Pariwisata di Kabupaten Pangandaran Pasca Pemekaran. AL-AMWAL: Jurnal Ekonomi Dan Perbankan Syari’ah 11(1), 77–94.
Sidyawati, L., Anggriani, S. D., & Prasetyo, A. R. (2021). Pelatihan Pembuatan Aksesori Fashion Batik Shibori Mix Liontin Resin Bagi Masyarakat Kampoeng Heritage Kajoetangan Sebagai Souvenir Ikonik Desa Wisata. Community Development Journal : Jurnal Pengabdian Masyarakat, 2(2).
Singgalen, Y. A., Sediyono, E., & Sembiring, I. (2021). Analisis Bisnis Cenderamata Dan Jasa Perjalanan Wisata Menggunakan Business Model Canvas (Bmc) Dan Metode Pieces. AdBispreneur, 6(2), 173.
Sukarni, S., Putra, E. S., & Slamet, I. N. (2021). Analisis bentuk dan gaya souvenir pada produk pariwisata di kota palu. Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility, 2(1), 31–38.
Walansendow, A. P. N. M., & Lagarense, B. E. S. (2016). Karateristik model dan disain produk souvenir berbahan dasar kayu dan tempurung kelapa sebagai Produk pariwisata. Tourism Scientific Journal, 1(2).