Kano Bening Tourism Activities: The Role of TikTok as a Promotional Catalyst at the Turtle Conservation Community, Nipah Beach, Lombok
Article Sidebar
Main Article Content
Abstract
Purpose: This study aims to analyze the promotional strategies implemented through TikTok social media in introducing and increasing tourist visits to the Kano Bening tourism attraction at the Turtle Conservation Community (TCC) in Nipah, Lombok
Method: This study employed a descriptive qualitative approach. Informants were selected using purposive sampling. The data sources consisted of both primary and secondary data, while data were collected through observation, interviews, and documentation.
Result: The findings indicate that TikTok plays a highly significant role in increasing the number of tourist visits to the Kano Bening attraction. Through this interactive promotional medium, information about the Kano Bening tourism experience at TCC Nipah has reached a broader audience, both domestically and internationally.
Contribution: This study offers an important contribution by demonstrating a significant shift in tourism marketing and promotional strategies. Marketing through TikTok social media serves as an effective catalyst in influencing tourists' visitation interest and shaping their travel behavior.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
A Wahab Hasbullah, U. K. (2025). Peran Tiktok Marketing Dalam Upaya Peningkatan Jumlah Pengunjung di Desa Wisata. 9(1).
Aprianti, O. F., Suteja, W., Indrapati1, &, Tinggi, S., Mataram, P., & Email, I. (2024). Analisis Visual Lanskap Dan Kelayakan Pengembangan Daya Tarik Wisata Bahari Pantai Nipah Kabupaten Lombok Utara. Jurnal Ilmiah Hospitality, 13(2). http://stp-mataram.e-journal.id/JIH
Damayanti, A., Diah Delima, I., & Suseno, A. (2023). Pemanfaatan Media Sosial Sebagai Media Informasi dan Publikasi (Studi Deskriptif Kualitatif pada Akun Instagram @rumahkimkotatangerang).
Darmayani, P., & Mustofa, Moh. S. (2025). Penggunaan Konten Kreatif melalui Aplikasi TikTok sebagai Strategi Pemasaran Pariwisata di Saloka Theme Park. Langgas: Jurnal Studi Pembangunan, 4(2), 96–105. https://doi.org/10.32734/ljsp.v4i2.21646
Djawa, S. K., & Rahman, W. (2023). Strategi Tiktok Marketing Untuk Meningkatkan Kepercayaan Pelanggan. 1.
Kineta, T., Indarjo, A., & Munasik, M. (2023). Kajian Pengembangan Wisata Peneluran Penyu di Pantai Nipah, Lombok Utara Sebagai Destinasi Ekowisata Edukasi Penyu. Jurnal Kelautan: Indonesian Journal of Marine Science and Technology, 16(1), 80–87. https://doi.org/10.21107/jk.v16i1.15386
L. J. Moleong. (2019). Metodologi Penelitian Kualitatif. PT Remaja Rosdakarya .
Lutfiana, A. F., & Hidayah, L. (2022). Proses Produksi Dalam Pembuatan Konten Tutorial Make Up di TV9 Nusantara Surabaya. Journal of Broadcasting and Islamic Communication Studies, 2(2), 2022–2064. https://doi.org/10.55352/an-nashiha
Reksapati, A., Judijanto, L., Dethan, A. G., & Rusdi, M. (2025). Bisnis Pariwisata (Peluang Bisnis dan Masa Depan Sektor Pariwisata di Indonesia) (I. K. Sari, Ed.; Cetakan Pertama). PT. Sonpedia Publishing Indonesia.
Sabil, M., & Taufik, F. (2024). Jurnal Destinasi Pariwisata Pengaruh Media Sosial Tiktok Terhadap Keputusan Berkunjung Wisatawan Pada Wisata Alam Di Kabupaten Bandung. Jurnal Destinasi Pariwisata, 12, 271–279.
Shabila, G. I., Faizal, M., Saifudin, P., Khairunnisa, N., Agustina, S., Novianti, W., Khaerunnisa, Z. G., Wijaya, R., Rozak, A., Resort, M., & Leisure, D. (2024). Analisis Skema Promosi Pariwisata Melalui Tiktok Terhadap Minat Kunjungan Tsukamie Noodle Bandung. Jurnal Manner, 3, 156–159. https://maps.app.goo.gl/fJWUpE9Pi9GMUaVC
Suade, Y. K. M., Tanesia, C. Y., Sharon, S., & Maichal. (2023). Customer Engagement Usaha Kuliner; Kontribusi Marketing Content dan Efek Viral Marketing Campaigns.
Sugiyono & Lestari Puji. (2021). Metode Penelitian Komunikasi (Kuantitatif, Kualitatif, dan Cara Mudah Menulis Artikel pada Jurnal Internasional) (Cetakan Kesatu). Penerbit Alfabeta.
Sulistianti, R. A., & Sugiarta, N. (2022). Konstruksi Sosial Konsumen Online ShopDi Media Sosial Tiktok (Studi Fenomenologi Tentang Konstruksi Sosial Konsumen Generasi Z Pada Online Shop Smilegoddess Di Media Sosial Tiktok). Jurnal Ilmu Sosial Dan Pendidikan (JISIP), 3456–3457.
Syaputra, M., Wulandari, F. T., Wahyuningsih, E., & Anwar, H. (2022). Peningkatan Kesadartahuan Terhadap Hutan Pantai Nipah Sebagai Habitat Penyu di Desa Malaka Kabupaten Lombok Utara. Jurnal Pengabdian Magister Pendidikan IPA, 5(4), 452–456. https://doi.org/10.29303/jpmpi.v5i4.2542
Urva, G., Pratiwi, M., Oemara Syarief, A., Studi Teknik Informatika, P., & Studi Teknik Industri Sekolah Tinggi Teknologi Dumai, P. (2022). Optimalisasi Media Sosial Sebagai Penunjang Digital Marketing. Jurnal Pengabdian Kepada Masyarakat, 2(1), 56–61.
Widiawanti, O., Anom, E., & Iswadi. (2023). Penggunaan Media Sosial Tiktok Sebagai Referensi Wisata: Studi Kasus Pada Karyawan Indomaret di Jakarta. Jurnal Lensa Mutiara Komunikasi, 7(2), 37–46. https://doi.org/10.51544/jlmk.v7i2.4239
Yahara, T. (2021). Decision Science for Future Earth Theory and Practice. Springer. https://doi.org/https://doi.org/10.1007/978-981-15-8632-3