Exclusive Cultural Event Strategies for Advancing Sustainable Tourism in Bali
Article Sidebar
Main Article Content
Abstract
Purpose: This research aims to analyze strategies for developing exclusive cultural events to support sustainable tourism in Bali by focusing on cultural preservation, community involvement, and quality visitor experiences rather than increasing tourist numbers alone.
Method: This study uses a qualitative case study approach. Data were collected through in-depth interviews with five experts in event management and tourism. The data were then analyzed using the SWOT framework to identify strengths, weaknesses, opportunities, and threats related to the implementation of exclusive cultural events in Bali.
Result: The findings show that Bali has strong advantages, such as authentic cultural heritage, a well-known destination image, and institutional support. Opportunities also come from the growing global demand for quality tourism and collaboration across sectors. However, challenges remain, including limited human resource capacity, lack of technological innovation, and the continued dominance of mass tourism trends.
Contribution: This research contributes to event management and tourism studies by showing that curated, immersive, and community-based cultural events can become an effective strategy for sustainable tourism development. The findings can help policymakers, tourism stakeholders, and event organizers design tourism programs that protect culture, strengthen local communities, and improve destination sustainability.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Chen, H., & Rahman, I. (2018). Cultural tourism: An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tourism Management Perspectives, 26, 153–163. https://doi.org/10.1016/j.tmp.2017.10.006
Cohen, E. (1988). Authenticity and commoditization in tourism. Annals of Tourism Research, 15(3), 371–386. https://doi.org/10.1016/0160-7383(88)90028-X
Creswell, J. W. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.
El Archi, Y., Benbba, B., Kabil, M., & Dávid, L. D. (2023). Digital technologies for sustainable tourism destinations: State of the art and research agenda. Administrative Sciences, 13(8), 184. https://doi.org/10.3390/admsci13080184
Getz, D., & Page, S. J. (2019). Event studies: Theory, research and policy for planned events (4th ed.). Routledge.
Giampiccoli, A., & Saayman, M. (2018). Community-based tourism development model and community participation. African Journal of Hospitality, Tourism and Leisure, 7(4), 1–27.
Greenwood, D. J. (1989). Culture by the pound: An anthropological perspective on tourism as cultural commoditization. In V. Smith (Ed.), Hosts and guests: The anthropology of tourism (2nd ed., pp. 171–185). University of Pennsylvania Press.
Hosany, S., & Prayag, G. (2013). Patterns of tourists’ emotional responses, satisfaction, and intention to recommend. Journal of Business Research, 66(6), 730–737. https://doi.org/10.1016/j.jbusres.2011.09.011
Kim, J. H. (2014). The antecedents of memorable tourism experiences. Tourism Management, 44, 34–45. https://doi.org/10.1016/j.tourman.2014.02.007
Kirillova, K., Lehto, X. Y., & Cai, L. (2017). Existential authenticity and anxiety as outcomes: The tourist in the experience economy. International Journal of Tourism Research, 19(1), 13–26. https://doi.org/10.1002/jtr.2080
Liang, A. R. Da, Tung, W., Wang, T. S., & Hui, V. W. S. (2023). The use of co-creation within the community-based tourism experiences. Tourism Management Perspectives, 48, 101157. https://doi.org/10.1016/j.tmp.2023.101157
Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. SAGE Publications.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis (3rd ed.). SAGE Publications.
Milano, C., Cheer, J. M., & Novelli, M. (2019). Overtourism: Excesses, discontents and measures in travel and tourism. CABI.
Murphy, P. E. (1985). Tourism: A community approach. Routledge.
OECD. (2020). Tourism trends and policies 2020. OECD Publishing.
Patton, M. Q. (2015). Qualitative research & evaluation methods (4th ed.). SAGE Publications.
Pine, B. J., & Gilmore, J. H. (1999). The experience economy. Harvard Business School Press.
Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12–21.
Seraphin, H., Sheeran, P., & Pilato, M. (2018). Over-tourism and the fall of Venice as a destination. Journal of Destination Marketing & Management, 9, 374–376. https://doi.org/10.1016/j.jdmm.2018.01.011
Song, Q., & Wondirad, A. (2023). Demystifying the nexus between social media usage and overtourism: Evidence from Hangzhou, China. Asia Pacific Journal of Tourism Research, 28(4), 364–385. https://doi.org/10.1080/10941665.2023.2230313
Sustacha, I., Baños-Pino, J. F., & Del Valle, E. (2023). The role of technology in enhancing the tourism experience in smart destinations: A meta-analysis. Journal of Destination Marketing & Management, 30, 100817. https://doi.org/10.1016/j.jdmm.2023.100817
Timothy, D. J., & Nyaupane, G. P. (2009). Cultural heritage and tourism in the developing world. Routledge.
UNWTO. (2023). Tourism and the Sustainable Development Goals: Journey to 2030. World Tourism Organization.
Yin, R. K. (2018). Case study research and applications: Design and methods (6th ed.). SAGE Publications.