Main Article Content
Abstract
This research examines the principles of Islamic communication and information in digital platforms in the case of online buying and selling on Tokopedia. The urgency of this research is rooted in the importance of adaptation of Micro, Small and Medium Enterprises (UMKM) actors to digital changes, especially in the COVID-19 pandemic situation. This research uses a qualitative method involving active users of Tokopedia e-commerce from various regions in Indonesia. The results show that principles such as honesty, accuracy of information, free responsibility, fairness, and constructive criticism are implemented in buying and selling transactions on Tokopedia, although there are still challenges in their consistency.
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References
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References
Adawiyah, Robiatul, and Sri Ayu Rayhaniah. Prinsip-Prinsip Komunikasi Dan Informasi Dalam Perspektif Tafsir Tematik Kementerian Agama Republik Indonesia. 2022.
Ali, KH. Abdul Muiz. “Pentingnya Kejujuran Dalam Bermuamalah Di Media Sosial.” MUI Digital, 2021.
Andriani, Nita. “Etika Bisnis Dalam Perspektif Islam.” Al-Hikmah, vol. 19, no. 1, 2021, pp. 13–26, https://doi.org/10.36835/iqtishodiyah.v4i1.74.
Arianti, Dewi, and Hawari Muhammad. “ETIKA KOMUNIKASI BISNIS ONLINE DI ERA NEW NORMAL PERSPEKTIF HUKUM BISNIS ISLAM Dewi Arianti, Hawari Muhammad.” As-Salam, 2021, pp. 47–64.
CNN Indonesia. “Kominfo Catat Kasus Penipuan Online Terbanyak: Jualan Online.” CNN Indonesia, 2021, pp. 1–12, https://www.cnnindonesia.com/teknologi/20211015085350-185-708099/kominfo-catat-kasus-penipuan-online-terbanyak-jualan-online.
Danuri, Muhamad. “Development and Transformation of Digital Technology.” Infokam, vol. XV, no. II, 2019, pp. 116–23.
Estijayandono, Kristianto Dwi, and dkk. “Etika Bisnis Jual Beli Online Dalam Perspektif Islam.” Jurnal Hukum Ekonomi Syariah, vol. 3, no. 1, 2019, pp. 53–68.
Farhani, Iklima, and Harmon Chaniago. “Faktor Penentu Transformasi Digital UMKM: Bukti Dari Indonesia.” Prosiding Industrial Research Workshop …, 2021, pp. 4–5, https://jurnal.polban.ac.id/ojs-3.1.2/proceeding/article/view/2845/2224.
Hartanto, Dwiyana Achmad. “A Comparative Study on the Principles of Online Buying and Selling from the Perspectives of Islamic Law and Indonesian Positive Law.” KnE Social Sciences, 2021, https://doi.org/10.18502/kss.v5i7.9316.
Hasan, R., et al. “Fintech and Islamic Finance: Literature Review and Research Agenda.” International Journal of Islamic Economics and Finance (IJIEF), vol. 3, no. 1, 2020, pp. 75–94, https://doi.org/https://doi.org/10.3390/fintech1020016.
Hizban, Ardi. “Tokopedia’s Strategy in Improving the Quality of Human Resources to Increase Business Productivity and Profits.” SSRN Electronic Journal, 2021, https://doi.org/10.2139/ssrn.3827519.
Kebudayaan, Kementerian Pendidikan dan. KBBI Daring.
Kementerian Agama RI. Komunikasi Dan Informasi (Tafsir Al-Qur’an Tematik). Lajnah Pentashihan Mushaf Al-Qur’an, 2011.
Martin, Damian James Anggoro, et al. “The Effect of User Experience on the Use of Tokopedia E-Commerce Applications.” International Journal of Emerging Technology and Advanced Engineering, vol. 12, no. 3, 2022, pp. 99–106, https://doi.org/10.46338/ijetae0322_11.
Moleong, Lexy J. Metode Penelitian Kualitatif. Remaja Rosdakarya, 2019.
Nurhasanah, undefined, et al. “The Effect of E-WOM, Brand Trust, and Brand Ambassador on Purchase Decisions at Tokopedia Online Shopping Site.” IOP Conference Series: Materials Science and Engineering, vol. 1071, no. 1, 2021, p. 12017, https://doi.org/10.1088/1757-899x/1071/1/012017.
Nurlatifah, Mufti. “Persimpangan Kebebasan Berekspresi Dan Tanggung Jawab Sosial Pada Regulasi Jurnalisme Digital Di Indonesia.” IPTEK-KOM, vol. Vol. 22 No, 2020, p. 80.
Prasetyo, Koko Wahyu, et al. “Analyzing E-Service Quality and e-Satisfaction Effects on Customer Loyalty at An Indonesian Digital Marketplace.” JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING, vol. 6, no. 1, 2022, pp. 126–34, https://doi.org/10.31289/jite.v6i1.7265.
Purba, Joshua, et al. “Penyelesaian Sengketa Online Marketplace Antara Penjual Dan Pembeli Melalui Online Dispute Resolution.” Jurnal Pactum, vol. 2, no. 1, 2018, pp. 538–49, http://repository.lppm.unila.ac.id/13073/.
Putri Ekanova, Angga, et al. “The Impact of Hedonic Buying Motivation, Shopping Way of Life, Positive Emotion, and Variety of Selection on Impulse Searching for in Tokopedia Online Shop.” Ilomata International Journal of Social Science, vol. 3, no. 1, 2022, pp. 369–78, https://doi.org/10.52728/ijss.v3i1.408.
Rakhma, Meyla Tazqiya. “ETIKA KOMUNIKASI BISNIS DALAM PERSPEKTIF ISLAM.” ORASI: Jurnal Dakwah Dan Komunikasi, vol. 13, no. 1, 2022, pp. 20–32.
Rusyan, A. Tabrani. Pendidikan Budi Pekerti. Inti Media Cipta Nusantara, 2006.
Sasana Digital. “Transformasi Digital: Pengertian Lengkap Untuk Solusi Bisnis.” Sasanadigital.Com, 2022, https://sasanadigital.com/digital-transformation/.
Sri Rejeki, Niniek Mumpuni. “Overview of the Concept of Khiyar Al Aib in E-Commerce Practice.” Jhss (Journal of Humanities and Social Studies), vol. 6, no. 2, 2022, pp. 218–25, https://doi.org/10.33751/jhss.v6i2.5670.
Sugiyono. Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Alfabeta, 2021.
Tahir, Muhammad, and Sri Ayu Rayhaniah. “Implementation of The Principles of Islamic Communication In The Digital Era.” Borneo International Journal of Islamic Studies (BIJIS), vol. 4, no. 1, 2021, pp. 115–26, https://doi.org/https://doi.org/10.21093/bijis.v4i1.4477.
Widnyani, Ni Made, et al. “Penerapan Transformasi Digital Pada Ukm Selama Pandemi Covid-19 Di Kota Denpasar.” Jurnal Ilmiah Manajemen Dan Bisnis, vol. 6, no. 1, 2021, pp. 79–87, https://doi.org/10.38043/jimb.v6i1.3093.
Yati, Rahmi. “Waspada! Ini Modus Penipuan Online Yang Sering Terjadi.” Bisnis.Com, 2022, pp. 1–10, https://teknologi.bisnis.com/read/20220827/84/1571239/waspada-ini-modus-penipuan-belanja-online-yang-sering-terjadi.