INNOVATION AND SUSTAINABILITY IN DA’WAH: INTEGRATING CONVENTIONAL AND DIGITAL PRACTICES IN PURWOKERTO

Diki Ramdani; Warto

doi:10.20414/jurkom.v17i2.14711

Authors

Diki Ramdani UIN Prof. K.H. Saifuddin Zuhri Purwokerto, Indonesia https://orcid.org/0009-0005-3750-0310
Warto UIN Prof. K.H. Saifuddin Zuhri Purwokerto, Indonesia

DOI:

https://doi.org/10.20414/jurkom.v17i2.14711

Keywords:

Islamic Da'wah, Mosques, Social Media, Digital Da'wah

Abstract

This study explores the transformation of da'wah at Al-Ishlah Mosque in Purwokerto, starting from the crucial issue of the potential discontinuity of traditional da'wah due to digital disruption and generational preference gaps. The objective is to examine how the mosque maintains the continuity of offline da'wah while innovating digitally. Using a qualitative case study with analysis of the Theory of Innovation Diffusion and Media Ecology, the adoption of an adaptive hybrid da'wah model was found. Offline da'wah is maintained as the foundation for conventional congregations, while YouTube embraces the younger generation through visual content. This integration creates hybrid energy that expands reach without eroding tradition. Theoretically, this study offers a framework for cross-generational collaboration and responsive religious institutional innovation.

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