SILENT COMMUNICATION AND PROPHETIC VALUES: AN SCCT PERSPECTIVE ON NURUL JADID ISLAMIC BOARDING SCHOOL, INDONESIA

Firman Wahyuda; Farhan

doi:10.20414/jurkom.v18i1.15302

Authors

Firman Wahyuda Universitas Nurul Jadid, Indonesia
Farhan Universitas Nurul Jadid, Indonesia

DOI:

https://doi.org/10.20414/jurkom.v18i1.15302

Keywords:

Silence Comunication, Prophetic Values, Situational Crisis Communication Theory, Nurul Jadid, Islamic Boarding School

Abstract

Educational institutions (Islamic boarding schools), should ideally be responsive in order to maintain public trust. However, contemporary pesantren often withhold information in response to various dynamics that emerge during crises. This study employed a qualitative method with a case study design at Nurul Jadid Islamic Boarding School, Jalaluddin Ar-Rumi Region, using the perspective of Situational Crisis Communication Theory (SCCT). The findings indicate that silent communication is relatively appropriate in crises categorized as the victim cluster, but it may pose reputational risks in accidental and preventable clusters if it is not accompanied by clarification and corrective action. Prophetic values, such as wisdom (hikmah), patience, prudence, and public benefit (maṣlaḥah), also shape communication decision-making. Therefore, silent communication should be applied selectively, within clear limits, and proportionally.

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