CITRA SANTRI PESANTREN DALAM CUPLIKAN FILM THE SANTRI
DOI:
https://doi.org/10.20414/jurkom.v12i2.2842Keywords:
Student, Islamic Boarding School, Movie, The Santri, YouTubeAbstract
The appearance of the trailer for The Santri movie has sparked various responses on the internet, this can be observed from the existence of parties who are pro and contra with the movie trailer. This difference can be seen from the way the audience responds to and interpret the contents of the movie trailer. This study can understand the image of the student at Islamic Boarding School in the movie trailer of The Santri which can be seen through the account NU Channel on YouTube. The study used a descriptive qualitative approach model with content analysis on movie trailers. The results of the study show that the image of the student at an Islamic Boarding School in the movie trailer of The Santri can be divided into two parts, namely: first, an explicit image such as students must have self-confidence, have high dreams, love religion and their nation, have a good faith, and be a loyal friend. Second, implicit images such as students who have a simple, tough, and brave image, accept differences, and are open-minded.
Downloads
References
Agama, Kementerian. “Pangkalan Data Pondok Pesantren.” Kementerian Agama, 2019, https://ditpdpontren.kemenag.go.id/pdpp/statistik.
Ahmad, Jumal. “Desain Penelitian Analisis Isi (Content Analysis).” Research Gate, vol. 5, 2018, hlm. 1–20.
Alawi, Abdullah. Sejarah Pencak Silat Nahdlatul Ulama Pagar Nusa. 2019, https://www.nu.or.id/post/read/107072/sejarah-pencak-silat-nahdlatul-ulama-pagar-nusa.
Alexa. Competitive Analysis, Marketing Mix and Traffic: Youtube.Com. 2020, https://www.alexa.com/siteinfo/youtube.com#trafficstats.
Ali, Hasanuddin, et al. Indonesia Moslem Report 2019. no. December, 2019, pp. 11–14, www.alvara-strategic.com.
Dwiningtyas Sulityani Bakhita, Hapsari; Aida. “Pemaknaan Santri Mengenai Wacana Poligami Pada Film Surga Yang Tak Dirindukan 2.” Interaksi Online, no. Vol 6, No 3: Juli 2018, Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro, 2018, pp. 146–57, https://ejournal3.undip.ac.id/index.php/interaksi-online/article/view/20993/19657.
Faisol, M. “Peran Pondok Pesantren Dalam Membina Keberagamaan Santri.” Jurnal Al-Tanzim, no. Vol 1, No 2, JURNAL AL-TANZIM, 2017, hlm. 37–51, https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/112.
Fitriyah, Aini. “Analisis Semiotik Charles Sanders Pierce Pada Trailer Film The Santri.” AT-TABSYIR, no. Vol 7, No 1 (2020): Juni 2020, Prodi Komunikasi Penyiaran Islam Fakultas Dakwah dan Komunikasi Islam, 2020, https://journal.iainkudus.ac.id/index.php/komunikasi/article/view/7150/pdf.
Gresnia Arela Febriani. Kisah Inspiratif Hijabers Milenial Wirda Mansur, Jadi Direktur Di Usia 18. 2020, https://wolipop.detik.com/hijab-profile/d-4999195/kisah-inspiratif-hijabers-milenial-wirda-mansur-jadi-direktur-di-usia-18.
Hendriyani, Hendriyani. “Analisis Isi: Sebuah Pengantar Metodologi Yang Mendalam Dan Kaya Dengan Contoh.” Jurnal Komunikasi Indonesia, 2017, hlm. 63–65.
Hidayat, Mansur. “Model Komunikasi Dakwah Milenial Di YouTube Pada Lagu Aisyah Istri Rasulullah.” AT-TABSYIR: Jurnal Komunikasi Dan Penyiaran Islam, vol. 7, no. 2, 2020, https://journal.iainkudus.ac.id/index.php/komunikasi/article/view/8723.
______________. “Model Komunikasi Kyai Dengan Santri Di Pesantren.” Jurnal ASPIKOM, vol. 2, no. 6, Feb. 2016, hlm. 385, doi:10.24329/aspikom.v2i6.89.
______________. “Sedekah Online Yusuf Mansur: Otoritas Dan Bahasa Agama Di Media Sosial.” Fikrah: Jurnal Ilmu Aqidah Dan Studi Keagamaan, vol. 6, no. 1, 2018.
Kamus Besar Bahasa Indonesia. Pengertian Pesantren. 2020, https://kbbi.kemdikbud.go.id/entri/pesantren.
Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies and Tactics. SIU Press, 2013.
Muhakamurrohman, Ahmad. “Pesantren: Santri, Kiai, Dan Tradisi.” IBDA`?: Jurnal Kajian Islam Dan Budaya, no. Vol 12 No 2 (2014): Juli 2014, Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Agama Islam Negeri Purwokerto, 2014, http://ejournal.iainpurwokerto.ac.id/index.php/ibda/article/view/440/395.
Mustaqim, Muhammad. “Politik Kebangsaan Kaum Santri: Studi Atas Kiprah Politik Nahdlatul Ulama.” ADDIN, no. Vol 9, No 2 (2015): ADDIN, P3M STAIN Kudus, 2015, http://journal.stainkudus.ac.id/index.php/Addin/article/view/618.
NU Channel. NU Channel TV: Home. 2020, http://nuchannel.tv/.
____________. Official Trailer Film “The Santri” Di YouTube. 2019, https://www.youtube.com/watch?v=agbFR_TBxxM.
____________. “Press Conference Official Trailer Film ‘The Santri’ Bersama K.H. Said Aqil Siroj.” 2019, https://www.youtube.com/watch?v=L_BxZJ46JQc.
____________. “YouTube NU Channel.” 2020, 2020, https://www.youtube.com/c/NUCHANNEL/videos?view=0&sort=p&flow=grid.
Nugroho Rama; Wahyono, S. Bayu, Heru; Kertamukti. “Komunikasi Visual: Fantasi Tubuh Wanita Kelas Menengah Di Instagram.” Jurnal Kajian Komunikasi, no. Vol 6, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 48a/E/KPT/2017, Universitas Padjadjaran, 2018, hlm. 231–46, http://jurnal.unpad.ac.id/jkk/article/view/17925.
Saintif. Biodata Gus Azmi. 2020, https://saintif.com/gus-azmi/.
Salas Tina, Hagi Julio; Kartika. “Representasi Identitas Santri (Analisis Semkotika Model John Fiske Dalam Film Cahaya Cinta Pesantren).” Al-Mishbah: Jurnal Ilmu Dakwah Dan Komunikasi, no. Vol 16 No 1 (2020), Komunitas Dosen Dakwah Institut Agama Islam Negeri (IAIN) Palu, 2020, hlm. 57–74, https://almishbahjurnal.com/index.php/al-mishbah/article/view/179.
Sartika, Elita. “Analisis Isi Kualitatif Pesan Moral Dalam Film Berjudul ‘Kita Versus Korupsi.’” Jurnal Ilmu Komunikasi, vol. 2, no. 2, 2014, hlm. 63–77.
Stemler, Steven E. “Content Analysis.” Emerging Trends in the Social and Behavioral Sciences: An Interdisciplinary, Searchable, and Linkable Resource, Wiley Online Library, 2015, hlm. 1–14.
Veve Zulfikar. Profil Veve Zulfikar. 2020, http://vevezulfikar.com/?i=biografi/.
