DA'WAH AND DIGITALIZATION: NURUL AZKA COMEDY'S DA'WAH STRATEGY THROUGH THE INSTAGRAM PLATFORM

Authors

  • Ida Selviana Masruroh UIN SUNAN KALIJAGA YOGYAKARTA

DOI:

https://doi.org/10.20414/jurkom.v14i2.5800

Keywords:

Da’wah, Digitalization, Comedy, Strategy, Instagram

Abstract

Da'wah media continues to undergo remarkable development. The emergence of social media participates in the influence of Da'i's da'wah message delivery efforts on Mad'u, especially Instagram. This research was conducted on Nurul Azka's personal Instagram account, @nunuzoo, utilizing the Virtual Ethnography Method with Milles and Huberman Analysis. The results suggest that @nunuzoo from the da'wah approach utilized on Instagram has a strategy, namely generating funny da'wah video themes with viral events and short video durations that do not bore the audience. Supporting aspects are based on hobbies and have creativity, while hindering factors are not having a team and trouble managing time when filming comedy da'wah films.

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Published

30-12-2022

Issue

Vol. 14 No. 2 (2022): Digital Disruption

Section

Articles

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Copyright (c) 2022 Ida Selviana Masruroh

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.