THE EFFECT OF INTENSIVE MENTORING PROGRAM ON UMKM INCOME WITH MARKETING STRATEGY AS A MODERATING VARIABLE

Case Study of UMKM Fostered by the West Lombok BUMN

Abstract

This study aims to analyze the effect of intensive mentoring programs on UMKM' income moderated by marketing strategy variables with a case study of UMKM fostered by Rumah BUMN West Lombok. This research is a quantitative correlational study. In its testing, this study uses analytical methods of validity testing, reliability testing, classical assumption testing, moderated regression analysis with interaction testing, and hypothesis testing with the SPSS 16 Application testing tool. The results of the study indicate that intensive mentoring programs have an effect on UMKM' income. The moderation test results show that marketing strategy variables weaken the relationship between intensive mentoring program variables and UMKM income.