Financial Socialization, Perceptions of Financial Technology, and Entrepreneurial Intention among Generation Z Students: Mediating Role of Financial Inclusion
DOI:
https://doi.org/10.20414/jed.v8i2.15350Keywords:
Financial Socialization, Entrepreneurial Intention, Perceptions of Financial Technology, Financial Inclusion, Generation Z StudentsAbstract
Purpose: This study examines the effects of financial socialization and perceptions of financial technology on entrepreneurial intention among Generation Z university students. It also investigates whether financial inclusion mediates these relationships.
Method: This study employed predictive quantitative approach using questionnaire survey and purposive sampling. The final sample comprised 200 Generation Z university students in Bekasi Regency. Data was analyzed using partial least squares structural equation modeling (PLS-SEM).
Result: This research found that financial socialization has a significant direct effect on entrepreneurial intention. Financial socialization and perceptions of financial technology also significantly affect financial inclusion. However, perceptions of financial technology and financial inclusion do not significantly affect entrepreneurial intention. Furthermore, financial inclusion does not mediate the relationships between financial socialization, perceptions of financial technology, and entrepreneurial intention.
Practical Implications for Economic Growth and Development: This study highlights the importance of strengthening financial socialization to foster entrepreneurial intention among Generation Z. Universities, local governments, and financial institutions should provide practical financial education programs that support entrepreneurial decision-making and expand access to financial services.
Originality/Value: This study tests financial inclusion as a mediator between financial socialization, perceptions of financial technology, and entrepreneurial intention among Generation Z university students.
Downloads
References
Afriyie, E. O., Snowden, M., Winful, E. C., Opoku-Asante, K., Ocloo, E. C., Quaye, J. N. A., Opuni, F. F., Hyams-Ssekasi, D., & Halsall, J. P. (2025). Does the entrepreneurship learning approach influence self-efficacy? The role of students’ entrepreneurial competence and satisfaction. Journal of Innovation and Entrepreneurship, 14(1). https://doi.org/10.1186/s13731-025-00507-7
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Alvarez, S. A., & Busenitz, L. W. (2001). The entrepreneurship of resource-based theory. Journal of Management, 27(6), 755–775. https://doi.org/10.1177/014920630102700609
Apriani, E., Hartati, N., Nurjanah, R., & Latif, A. (2025). Building the “golden generation”: Understanding the drivers of investment behavior in Gen Z and millennial women. Journal of Enterprise and Development, 7(1), 41–51. https://doi.org/10.20414/jed.v7i1.12662
Apriani, E., Latif, A., & Permana, I. (2024). Analysis of determinants of financial management behavior as social capital of millennial and Gen Z women in Bekasi Regency. Journal of Business and Behavioural Entrepreneurship, 8(2), 60–71. https://doi.org/10.21009/JOBBE.008.2.05
Asad, M., Al Fryan, L. H. A., & Shomo, M. I. (2025). Sustainable entrepreneurial intention among university students: Synergetic moderation of entrepreneurial fear and use of artificial intelligence in teaching. Sustainability, 17(1). https://doi.org/10.3390/su17010290
Esfandiar, K., Sharifi-Tehrani, M., Pratt, S., & Altinay, L. (2019). Understanding entrepreneurial intentions: A developed integrated structural model approach. Journal of Business Research, 94, 172–182. https://doi.org/10.1016/j.jbusres.2017.10.045
Fatmawati, I., Handayani, S. D., Surwanti, A., Widowati, R., & Ismail, N. H. (2024). Building women migrant workers’ entrepreneurial intention through introducing entrepreneurial knowledge and digital marketing literation. E3S Web of Conferences, 570. https://doi.org/10.1051/e3sconf/202457003001
Festa, G., Elbahri, S., Cuomo, M. T., Ossorio, M., & Rossi, M. (2023). FinTech ecosystem as influencer of young entrepreneurial intentions: Empirical findings from Tunisia. Journal of Intellectual Capital, 24(1), 205–226. https://doi.org/10.1108/JIC-08-2021-0220
Gebresilase, B. M., Zhang, C., Taddese, E. T., Vijayaratnam, P., Elka, Z. Z., & Biramo, Y. B. (2025). The role of locus of control in shaping graduates’ entrepreneurial intentions: The mediating role of self-efficacy. Frontiers in Psychology, 16. https://doi.org/10.3389/fpsyg.2025.1664105
González-Ramos, M. I., Guadamillas, F., Ortiz García Navas, B., & Donate, M. J. (2025). Contextual factors and psychological determinants for the development of entrepreneurship intention: An international study. International Entrepreneurship and Management Journal, 21(1). https://doi.org/10.1007/s11365-025-01114-4
Hayes, A. F. (2017). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. Guilford Press.
Hùng, T. H., Nguyen, P. M., Luu, T.-M.-N., & Dinh, V. T. (2025). Unlocking the influence of personality traits and culture on entrepreneurial intention: Evidence from a transition economy. Foundations of Management, 17(1), 71–84. https://doi.org/10.2478/fman-2025-0005
Iwu, C. G., Kamara, R. D., Ojilere, I. C., Makwara, T., Sibanda, L., Opute, A. P., & Maziriri, E. T. (2025). Entrepreneurship intentions of higher education institution students in Nigeria: Antecedents and interactions. Cogent Education, 12(1). https://doi.org/10.1080/2331186X.2025.2519307
Loor, G. R., & Muñoz Fernández, G. A. (2022). Entrepreneurship in university: A logit methodological evaluation in an emerging economy. Economics and Sociology, 15(4), 114–128. https://doi.org/10.14254/2071-789X.2022/15-4/5
Lyu, X., Al Mamun, A., Yang, Q., & Abd Aziz, N. A. (2024). Social entrepreneurial intention among university students in China. Scientific Reports, 14(1). https://doi.org/10.1038/s41598-024-58060-4
Musyaffi, A. M., Khairunnisa, H., & Respati, D. K. (2022). Konsep dasar structural equation model-partial least square (SEM-PLS) menggunakan SmartPLS. Pascal Books.
Neupane, S. M., Bhattarai, P. C., & Lowery, C. L. (2025). Personality traits in describing entrepreneurial intentions: A sequential mixed methods study. Journal of Innovation and Entrepreneurship, 14(1). https://doi.org/10.1186/s13731-024-00459-4
Robins, J., & Wiersema, M. F. (1995). A resource-based approach to the multibusiness firm: Empirical analysis of portfolio interrelationships and corporate financial performance. Strategic Management Journal, 16(4), 277–299. https://doi.org/10.1002/smj.4250160403
Sarwar, U., Sattar, S., & Noor, L. (2025). From campus to startup: The impact of institutional support, mental toughness, and physical health on entrepreneurial aspirations. Acta Psychologica, 261. https://doi.org/10.1016/j.actpsy.2025.105991
Sellina, S., & Zed, E. Z. (2023). The effect of financial literacy, financial inclusion and information technology on the financial performance of SMEs, Bekasi Regency. Jurnal Ekonomi, 12(3), 1838–1849. https://www.ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/2582
Sugiyono. (2017). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D. Alfabeta. https://digilib.unigres.ac.id/index.php?p=show_detail&id=43
Thao, N. T. P., Truong, D. D., Lan, B. T. H., Quang, B. H., Tam, D. D., & An, N. D. (2025). Behavioral and cognitive drivers of green entrepreneurship in net zero context: An empirical analysis from Vietnam. Frontiers in Climate, 7. https://doi.org/10.3389/fclim.2025.1572386
Tian, Y., & Yang, S. (2025). Exploring athletes’ entrepreneurial intentions after retirement: A structural equation modeling explanation mediated by entrepreneurial cognition. Humanities and Social Sciences Communications, 12(1). https://doi.org/10.1057/s41599-025-05628-8
Vera, K. J. C., Alderete Velita, J. J. A., Alcalá Martínez, T. A., & Ferrer, R. M. (2024). Determinant factors of entrepreneurial culture in university students: An analysis from the theory of planned behavior at a Peruvian university. Sustainability, 16(23). https://doi.org/10.3390/su162310693
Vijay, M., Vijaykarthigeyan, K. T., Maria Evelyn Jucunda, M., Sivakumar, D., & Rekhapriyadharshini, A. (2026). The role of financial technology and financial literacy in driving financial inclusion among the women workforce in the informal sector. International Journal of Human Capital in Urban Management, 11(1), 123–142. https://doi.org/10.22034/IJHCUM.2026.01.08
Zhao, K., Sanmugam, A., & Aravindan, K. L. (2025). Driving sustainability in the green entrepreneurial intentions among SMEs in the electric vehicle component industry. Discover Sustainability, 6(1). https://doi.org/10.1007/s43621-024-00667-8
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Sesri Sellina, Abdul Latif, Akfika Rizky Sabilla, Erna Apriani; Lyra Aprilia Putri

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).







