The effect of customer service quality on customer engagement to use Indosat Ooredoo products: a case of Indosat Ooredoo Store Wahidin Cirebon

Authors

  • Erwan Iskandar Institut Agama Islam (IAI) Al-Azhaar Lubuklinggau, Indonesia
  • Sherin Monita Sekolah Tinggi Ilmu Manajemen Cirebon, Indonesia
  • Ellin Herlina Sekolah Tinggi Ilmu Manajemen Cirebon, Indonesia

DOI:

https://doi.org/10.20414/jed.v4i1.4612

Keywords:

customer engagement, customer service quality, indosat ooredoo

Abstract

Purpose — To examine the influence of customer service quality on customer engagement to use Indosat Ooredoo products.
Research method — This research employs a quantitative approach with simple linear regression analysis techniques. Primary data was obtained through distributing questionnaires. Samples in this study were 100 respondents from Indosat Ooredoo Store Wahidin Cirebon.
Result — The findings indicated that customer service quality has a significant effect on customer decisions. R2 is called as the determinant coefficient which in this case is 51.2%. It can be interpreted that the influence of customer service quality reached 51.2% of on customer engagement at Indosat Ooredoo, while the remaining 48.8% is influenced by other factors.

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References

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Published

2022-06-01

How to Cite

Iskandar, E., Monita, S., & Herlina, E. (2022). The effect of customer service quality on customer engagement to use Indosat Ooredoo products: a case of Indosat Ooredoo Store Wahidin Cirebon. Journal of Enterprise and Development (JED), 4(1), 12–17. https://doi.org/10.20414/jed.v4i1.4612

Issue

Vol. 4 No. 1 (2022)

Section

Regular Articles

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Copyright (c) 2022 Erwan Iskandar, Sherin Monita, Ellin Herlina

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