DA'WAH STRATEGIES OF THE HALAL PRODUCT GUARANTEE AGENCY (BPJPH) IN PROMOTING HALAL CERTIFICATION FOR FOOD AND BEVERAGE PRODUCTS IN DAIRI REGENCY
Article Sidebar
Main Article Content
Abstract
This study systematically investigates the da'wah (Islamic outreach) strategies implemented by the Halal Product Guarantee Agency (BPJPH) to promote halal certification of food and beverage commodities in Dairi Regency. This region was intentionally chosen for its distinctive demographic profile, marked by a Muslim minority, which introduces specific sociological and administrative challenges for religious outreach. Utilizing a robust qualitative methodology, this research triangulates empirical data collected through in-depth interviews, participatory observation, and comprehensive document analysis. The results reveal a collaborative framework in which BPJPH works closely with the Islamic Guidance Section of the Ministry of Religious Affairs and Halal Product Process Facilitators (P3H). These entities jointly implement multifaceted da'wah strategies that include formal regulatory policies, such as the mandatory halal certification directive, as well as community-based initiatives like sermons at local religious study circles, targeted Ramadan outreach programs, and focused interpersonal engagements. Furthermore, the integration of da'wah principles is accomplished by aligning the theological requirements of Sharia law with practical economic incentives for Micro, Small, and Medium Enterprises (MSMEs). Despite significant technical and spatial challenges, this comprehensive approach has demonstrated considerable effectiveness. It enhances regulatory literacy, increases consumer confidence in product integrity, and raises awareness among regional business operators about the commercial and ethical significance of obtaining formal halal accreditation.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under the Creative Commons Attribution International License (CC BY 4.0) that allows others to share the work with an acknowledgement of the works authorship and initial publication in this journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journals published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Sangkép: Jurnal Kajian Sosial Keagamaan).
References
Al-Bayanuni Al-Fath Abu, M. (2021). Pengantar studi ilmu dakwah. Pustaka Al-Kautsar.
Al-Mustaqim, D. (2023). Sertifikasi halal sebagai bentuk perlindungan konsumen Muslim: Analisis maqashid syariah dan hukum positif. AB-JOIEC: Al-Bahjah Journal of Islamic Economics, 1(2), 54–67.
Aziz Ali, M. (2019). Ilmu dakwah (Edisi revisi). Prenadamedia Group.
Bastomi Diana, R., Oktaviany, M., Wandini Ayu, E., Shavira, L., Hasanudin Nafisa, Q., & Syarifudin. (2024). Pentingnya sertifikasi halal dalam perspektif etika bisnis Islam terhadap produk makanan halal. Jurnal Ekonomi dan Bisnis, 13(2), 202–210.
Hartanti, D. A. S., Widianto, N. A., Mutammimah, N. C., Azis, T., & Nisak, I. C. (2023). Sosialisasi dan pelatihan sertifikat halal bagi usaha mikro kecil menengah makanan dan minuman di Desa Mojotrisno. Jumat Ekonomi: Jurnal Pengabdian Masyarakat, 4(3), 151–155. https://doi.org/10.32764/abdimasekon.v4i3.4077
Hendiarto, R. S., Tarmidi, D., Paramudhita, R. R., Sambas, I. G., Sunjana, F. R., & Wini, R. (2025). Sosialisasi sertifikasi halal didalam melayani kepuasan konsumen guna meningkatkan kinerja keuangan UMKM binaan Pondok Pesantren Al Mubaarok Caringin di Kota Bandung. Jurnal Abdi Insani, 12(6), 2414–2422. https://doi.org/10.29303/abdiinsani.v12i6.2257
Hikmah, N., Fadillah, A., Intan Mukti, S., & Yunus, M. (2025). Tantangan sertifikasi halal pada UMKM di Indonesia: Studi kualitatif terhadap aspek sosialisasi, biaya, dan regulasi. Jurnal Ekonomi Bisnis dan Akuntansi, 5(2), 78–89.
Ichsan, F. R. (2025). Strategi dakwah remaja Masjid Al Hidayah dalam peningkatan kesadaran beragama remaja. IQRO: Journal of Islamic Education, 8(3), 1230–1243. https://ejournal.iainpalopo.ac.id/index.php/iqro
Jajaran Penyelenggara Penterdjemah/Pentafsir Al-Qoeraan & Tim Penyempurnaan Terjemahan Al-Qur’an. (2019). Al-Qur’an dan terjemahannya edisi penyempurnaan 2019, Juz 21-30. Pustaka Lajnah.
Muiz Nurul, A., Damayanti, A., Indra, R., & Marlina, L. (2023). Pengaruh sertifikat halal terhadap pendapatan usaha dan halal awareness UMKM di sektor halal food (Studi pada pelaku usaha UMKM Kecamatan Cihideung Kota Tasikmalaya). J-ALIF: Jurnal Penelitian Hukum Ekonomi Syariah dan Budaya Islam, 8(2), 156–170.
Mustafa Hadi, B., & Prasetiyo, L. (2023). Strategi pengembangan bisnis Usaha Mikro Kecil dan Menengah (UMKM) melalui sertifikasi halal di Kabupaten Ponorogo. Istithmar: Jurnal Studi Ekonomi Syariah, 7(2), 159–172.
Nelly, C., Susilo, H., Hasan, K., Ishak, A., & Aprita, I. R. (2025). Sosialisasi penerapan sertifikat halal bagi pelaku usaha mikro kecil dan menengah (UMKM) di Desa Uning Teritit Kecamatan Bukit Kabupaten Bener Meriah. Jurnal PKM of JPM Wisdom, 2(1), 275–280. https://doi.org/10.71275/wisdom.v2i1.93
Novita, A., Puspitasari Ayu Dyah, D., & Faristiana Risko, A. (2023). Strategi dakwah bil hal berbagi sayur gratis oleh Perguruan Silat Persaudaraan Setia Hati Winongo di Kabupaten Magetan Jawa Timur. Tabsyir: Jurnal Dakwah dan Sosial Humaniora, 4(3), 14–27.
Rahmadi. (2011). Pengantar metodologi penelitian. Antasari Press.
Salim, & Syahrum. (2007). Metodologi penelitian kualitatif. Citapusaka Media.
Sugiyono. (2013). Metode penelitian kuantitatif, kualitatif, dan R&D. CV. Alfabeta.
Wahyuningrum, A., Anasom, & Kusmanto Yuli, T. (2015). Sertifikasi halal sebagai strategi dakwah MUI (Majelis Ulama Indonesia) Jawa Tengah. Jurnal Ilmu Dakwah, 35(2), 186–206.
Other source
Alur proses sertifikasi halal. (2026). Diskominfo Kabupaten Kota Waringin Timur. https://diskominfo.kotimkab.go.id/alur-proses-sertifikasi-halal/
Badan Penyelenggara Jaminan Produk Halal (BPJPH). (2025). Undang-Undang Republik Indonesia Nomor 33 Tahun 2014 tentang Jaminan Produk Halal. Kemenag Dairi. https://bpjph.halal.go.id/detail/tentang-bpjph
Badan Penyelenggara Jaminan Produk Halal (BPJPH). (2026). BPJPH gelar sosialisasi wajib halal Oktober 2026 serentak di 2.183 titik lokasi, edukasikan kewajiban sertifikasi halal secara nasional. Kemenag Dairi. https://bpjph.halal.go.id/detail/bpjph-gelar-sosialisasi-wajib-halal-oktober-2026-serentak-di-2-183-titik-lokasi-edukasikan-kewajiban-sertifikasi-halal-secara-nasional
Birokrasi Reformasi dan Negara Aparatur Pendayagunaan, K. (2023). Peraturan Menteri Pendayagunaan Aparatur Negara dan Reformasi Birokrasi Republik Indonesia Nomor 12 Tahun 2023 tentang Jabatan Fungsional Pengawas Jaminan Produk Halal. Database Peraturan JDIH BPK. https://peraturan.bpk.go.id/Details/266068/permen-panrb-no-12-tahun-2023
Indah. (2022). Ini syarat daftar sertifikasi halal gratis kategori “self declare”. Kemenag. https://kemenag.go.id/nasional/ini-syarat-daftar-sertifikasi-halal-gratis-kategori-quotself-declarequot-4b6skv
Indonesia. (2014). Undang-Undang Republik Indonesia Nomor 33 Tahun 2014 tentang Jaminan Produk Halal. Sekretariat Negara.
Kemenag Dairi. (2026). Perkuat literasi halal UMKM, pengawas JPH Kemenag isi tausyiah pada bukber PLUT Expo Kabupaten Dairi. https://sumut.kemenag.go.id/beranda/singgle-post/perkuat-literasi-halal-umkm-pengawas-jph-kemenag-isi-tausyiah-pada-bukber-plut-expo-kabupaten-dairi