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Abstract

This study analyzes the role of opinion leaders in the transformation of Bilibante Green Tourism Village in Central Lombok, examining participatory communication and the challenges faced. Using a qualitative approach through observation, interviews, and documentation, the findings indicate that the role of opinion leaders can be divided into three eras: pre-transformation, transformation, and post-transformation. Inclusive communication strategies and the use of communication technologies were effective in encouraging community participation. Challenges included differing opinions and resistance to authority. The study concludes that opinion leaders successfully activated community participation but require further improvement in communication and overall community engagement.

Keywords

Opinion Leader, Tourism Village, Participatory Communication, Community Transformation

Article Details

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Husnu, L. N., Prasetyo, B. D. ., & Wulandari, M. P. . (2024). THE ROLE OF OPINION LEADER IN COMMUNICATION PARTICIPATION IN THE GREEN TOURISM VILLAGE OF BILEBANTE – CENTRAL LOMBOK. SANGKéP: Jurnal Kajian Sosial Keagamaan, 7(1), 142–162. https://doi.org/10.20414/sangkep.v7i1.10213
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